Evolution Poster Inspiration

Jess compiled a presentation of well known evolution posters for us to draw inspirations and ideas from. Here they all are:

Session 2 - Campaign Planning 26/10/11

We are now in the second week of the project and everyone is very excited and passionate about what we are working on.  This session we welcomed a guest speaker, Katy Dawe. Katy founded her own charity, Art Against Knives after her friend was stabbed 2 years ago, leaving him in a wheelchair.

Katy gave an introduction about her charity and its history and held everyone's attention with her presentation and speech about campaigning and what's important.

Here are some of the things she covered, which were really helpful to our campaign.

- Knife crime doesn't have to happen!

- The papers are interested, especially when there is a personal story involved

- It's useful to ask yourself how you are engaged

- Personal stories are powerful - it's important to make your campaign more personal as it is more effective

- Know your campaign and be able to sum it up in one sentence

- Call to action - what do you want people to do?

- The parents and the young people both get punished for the crime

- QR Codes and social networks can work well

- Send it to Boris! Why not?

- Lives Not Knives - another similar campaign

- Think about how you will communicate with other young people - i.e. BB, QR Codes

If anybody needs to contact Katy we can email her on - katy@artagainstknives.com

A special thanks to Katy for her time, knowledge and assistance with the project.

We started filling out the campaign proposal:

- The group will get a Facebook and Twitter account 

- Maybe promote using Front Out and Blackboard

- We hope that the campaign will help people think twice about holding a knife

Where will you distribute the posters?

- youth centres

- gyms

- online - Facebook?

- Tate Modern

- churches

- billboards

- poles/posts

- council housing boards

- stairwells

- tube stations

- bus stops

- Westminster

How many people will look?

- QR Codes

- Facebook poll

Measuring young people who can access it - depends on amount of posters put out

- Young people will ask companies and shops

- PDF versions sent by email, Twitter, websites, etc

Target to deliver:

- 500 poster minimum to start with

What will we need for this campaign - budget:

- paper

- print costs 

- pro photographer

- pro designer

- residential

- refreshments and travel

What training will we need:

- photography training

- editing photos

- design

- presenting

- conflict resolution training

The session ended with us recording footage of our group activity which addressed four different questions in teams.

- What steps do we need to take to create the poster?

- What do we need to do to distribute the poster?

- What do we need to do to promote the campaign?

- How do we measure the success?

Here is the video:

Session 1 - Introduction To Campaigning And Communications (19/10/11)

The session started with introductions of participants and everyone running it, Jessica (Poached Creative), Lucy (YH World), Michelle - blogging (Poached Creative) and then a brief rundown of what is to come in the forthcoming weeks.

Lucy, who has experience within the media industry working for a publishing house, spoke of various campaigns and some of the bigger ones currently hitting headlines.

Here are a few of the links of the campaigns the she focused on:

- Wispa - bring back Wispa

- Fish Fight

- Occupy Wall Street

We then went on to a group discussion about what a campaign means to us all. Some of the comments were:

- to fight for a change

- the Parliment Square student protest

- people walking around with placards.

We heard the dictionary definition of a campaign - to engage in an operation planned to achieve a certain goal.

We all looked at different campaigns and discussed them.

What makes a good campaign?

- Wispa had a goal and achieved it

- They all have a point and a reason

- Campaigns can change people's minds - this could be a primary goal.

We split into small groups and were given a poster each to discuss the following:

- How does it catch your attention?

- Who's the audience?

- What's the message?

- How does it make you feel and is it effective?

We filmed the groups' thoughts, unfortunately the camera died on the final recording.

Here is the video:

We then went on to discuss the poster the group had decided they will be creating.

Main idea
An evolution poster of a young person growing up and getting in with the wrong crowd and involved in knife crime.

This is the evolution line; baby - toddler - primary school - secondary school - knife - crime - what's the result? Prison or death.

We discussed that the audience may be mothers and young people. It was discussed that it would be difficult to aim the poster at both audiences as they are both very different. We decided to just focus on young people for the time being.

Target audience:
Age group - 13+ (year 7 and up) and for both male and females.

Purpose of the poster:

- To raise awareness and prevent crime

- To make readers think

- That could be me

- I don't want that to be me.

Message:
You decide - change your life was just one of the suggestions.

Why a poster?

- It's effective

- Catches your attention

- It can be put anywhere

- The audience don't have to do anything to see it - ie click on anything

- Everybody goes outside

Everyone was asked to look into whether this has been done already and find campaigns that are effective and appeal to them for next weeks' session.

Then we discussed the things that we may need to make the poster campaign a success:

- a photographer

- models

- a graphic designer - mentoring and training

- Possible residential to focus on the campaign.

Residential ideas:

- 2 nights if possible

Activities to include:

- team building

- quad biking

- cooking

- zip

- archery.

It was discussed that it would be better if AM was spent working on the project and PM was having some fun with the activities. Then the session was wrapped up with what everyone thought of it.

Feedback - What was good?

- went well for 1st day

- location

- brain-storming

- structure

- developed ideas more

Feedback - What would you change?

- internet (make sure it's working)

- videos

- more food/drink

Thank you everybody for a productive session and see you all next session!