This week we had mock up of last week's poster ideas to take to a youth centre called The Salmon Youth Centre for feedback.
We discussed the poster's as a group before leaving and this is the feedback and the suggestions that we came up with:
- Black shadows and one person standing and saying, "you are not alone."
- An older person - trust worthy with a hand on a shoulder.
- Somebody dropping the knife in a bin in stead of on a table and then saying "Let It Go".
- It should be bold - strong impact.
- The poster doesn't have enough impact - the pose.
- The photograph should be the knife in motion being thrown away or being dropped.
- The evolution should be the steps progressing to how they got involved with knife crime.
- They should all be in the same scene.
- The person should actually be going through each stage.
- Strong Point - show an image of the person's face in prison.
The idea is that we are trying to use the poster concept with the most impact, making it more shocking.
We devised a list of questions to ask young people at The Salmon Centre to get their opinions on the poster concepts:
- What are your experiences of knife crime?
- If one of your friends was involved with knife crime, what would you say to them?
- How do you think these posters relate to you?
- What do you think these posters mean?
- What would you change about the posters?
- Which poster do you think is the best?
When we arrived the young people were playing football, so their coach sent them out in groups of 4/5. We decided to ask them questions as one big group and change the order of the questions around to suit.
Group 1
(5 young people)
- They had no experience of knife crime
- They will listen to people who have been there before
- Well respected if it's somebody famous
- The Gigs poster was more effective
- Don't make it to fancy - just simple and bold
- Use a bold picture with not much writing
- Something that catches your eye
- You're not alone - has no point - gives the wrong idea
- Likes the 'evolution' idea and the 'nobody's going to change your life but you' idea to
- With a celeb - the Gigs poster looks a bit like a song poster
- The 'nobody's going to change your life but you' poster looks like it's for older kids aged 17+
The youth group's manager mentioned that they had somebody come in and talk about knife crime a while ago and that the topic is very hot on the agenda right now.
Group 2
(5 young people)
- 1 young person knew somebody effected by knife crime
- There's always a reason someone gets stabbed
- It's not good though.
- Let it go and only you can change posters give a good message
- You're not alone - gives the wrong reason
- Only you can change - they said that they would look at it if they saw it
We were all discovering that this was the correct age to target our poster at as they have not even considered or thought of anything to do with knife crime yet. We can get our message to them before they even get involved with gangs, etc to warn them off of it.
Group 3
(4 young people)
- 1 of the young people knew somebody who's friend was stabbed
- Knife crime is bad
- All of the ideas are good
- The Gigs poster is best
- Evolution would really make them think and they would tell their mates about it.
We finished up the session with a group discussion of how we had got on with the feedback and what we had learnt.
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