Session 10 - Finishing All Campaign Assets And Setting Out An Evaluation Plan - 04/01/12

We started the session with a look at the final draft of our poster, put together by Aaron our graphic designer/illustrator.

We all gave feedback on the poster:


Brief feedback of all of the designs (In order of slideshow)

1.

- Too stereotypical with the background (i.e. looks like people who carry knives only live on council estates)

- Doesn’t work with background as the images are so strong

- It’s more about the boy so the background adds to much noise

- Background doesn’t really add anything to the message

- The last two images aren’t clear what’s going on

2.

- Like the background

- The grim reaper looks good

3.

- Like how it is darker and fades

4.

- Too bright

- Faded out too much

5.

- Do not want to use

Final Decisions

The Words
Is this the life you want? (at the top instead of your choice your future)
Choose life drop the knife (underneath the question)
You choice your future (at the bottom of the poster)

Background
To use background 3 (the darker one that is light in one corner and gets darker)

Final Images (6 and 7)

- The gravestone is too big – so make it a bit smaller (7)

- Put Adam’s hands behind his back in cuffs and standing (like original sketch - 6)

- Turn the gravestone around so that it is facing away from him, but so that you can tell it is a gravestone (take the skull off) (7)

- Give Adam more of a rugged beard and a bald head (6)

For The Launch/Exhibition
We have decided to have two of the different posters for the exhibition to show the progress. So we will get 1 (With the original photograph background) printed large and our new poster with the adjustments and background (3).

The Poster Launch
Katy came in from Art Against Knives to speak about the launch.

On: 

Thursday 12th January 2012

At: 

Art Against Knives

Unit 55,

Boxpark,

Bethnal Green Road,

E1 6JJ

From: 

6-8pm

We all discussed:
- We should get the poster's printed at A0 to go on display at the launch
- We will put the final draft and final poster together at the launch to show how our ideas have progressed
- Offer two options of the poster to TFL and Boris Johnson
- Get everybody to sign a poster so that we can keep it for reference and achievements
- Send out VIP invites for the opening
- Send out other invites for the rest of the week as Katy has agreed to let us have the posters up for a week after the launch
- Have something written next to the poster's and a quote from all of the group (an A4 campaigner)
- Have some postcards to hand out to everyone to take away with them at the exhibition
- Take tonnes of photos during the launch
- Have the QR code easily accessible so that it will divert everyone to the website
- Have the film that the boys created playing at the launch (Pressure 1 and 2)

Looking At The Website
We have created a temporary website for the poster campaign so that people can see what the project is about. Everybody fed back on what they wanted to be featured on the site.
- Two key statistics to stand out
- Make the logo in one image
- Links to all of the project pages (Facebook, Twitter, etc)
- Logos for everyone involved
- Have a sign up to a mailing list
- Tagging up to date
- A counter for views
- A Facebook like button
- Short pieces about everyone

Evaluating Our Progress

We discussed how we would evaluate the campaign, so we know what people think and if things are changing.

- Have a poll

- Face to face evaluation

- Paper based questionnaire (take to the launch)

- Constantly collecting feedback

- Look at the strategy to take the project forward

Looking At The Distribution Plan

We looked at our distribution plan and discussed the final amendments and what we may be missing so far.

- Art Against Knives will take 20 posters

- Always mark down the location of where you have taken the posters and when

- Look at taking it to hospitals (Whitechapel, Kings, etc)

Everybody filled in their feedback forms for the session and left excited about the poster launch next week.