Session 9 - Looking At Distribution - 14/12/11

We were introduced to a lady called Sarah Scarsbrook who came to speak to us about distribution for our poster.



Who will we give the poster to and how will we get our message across?
We discussed and came up with a list of who we would send our poster to and how many we would need. Sarah talked about a good way to put all the information in one place, which was to put it in a chart that she handed us out. She mentioned that it was important to spread out distribution responsibilities. These are just a few ideas that were mentioned:

- Talks in schools
- Job centres
- Talks in youth centres
- YOT
- Mayor (letter)
- Government (letter)
- Media (letter, press release)
- Housing notice boards
- Peabody head office
- Colleges
- Council boards

We shared out the responsibilities of distribution between the group and everyone will take charge of one specific place that we will take our poster to.


QR Codes
Sarah discussed how important QR codes are now and that it gives people the opportunity to scan it and walk away and still be able to access where we will be taking them to. This is something we will have to look at so that we know where the best place for our audience is to be taken. We agreed that Facebook or Twitter would be our best bet. We looked at our QR code from our blog and saw how effective that it was.

She gave us some free websites that we can generate a QR code for our poster from.
- Smarty tags
- Kimtag

Surveys
Sarah explained that surveys work as a measure of finding out of people are understanding our message and if it was effective for them. She gave us some websites where we can create free surveys for our Facebook, etc.
- Survey Monkey
- Survey Gizmo

Poster Sizes
Sarah discussed poster sizes with us and we all agreed that we will have them printed in A4, A3 and A2 sizes.

A special thanks to Sarah for coming in to speak to us about distribution.

Poster Launch
Katy Dawe from Art Against Knives has agreed for us to hold our poster launch party at her shop in Boxpark in Shoreditch. It will be on 12/01/12 from 6-8pm in The Art Against Knives shop.

Choosing Our Final Photograph
We all looked through Niall's final photographs and chose the one photo that we thought was the best to go on our poster. The image was 0033, which you will have to watch this space for the final poster to see. We are all really excited as our poster has come together brilliantly.

Writing A Letter To Boris
To finish the session we all worked on a letter to send to Boris Johnson. We worked really hard to word it and we all hope that he can make it to our poster launch to support our campaign. All that is left to do know is to wait for the response.